⚽ World Cup 2026 · Join the Network

Become a Welcome Business

Certify your commitment to exceptional, inclusive hospitality — and position your business to capture the World Cup opportunity.

What You Get

📋

Featured on the Welcome Standard directory — visible to millions of World Cup visitors searching for certified businesses.

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Display your Welcome Standard certification in-store and online, signaling your commitment to every customer.

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Access our hospitality toolkit — staff training guides, language resources, and cultural briefings for 2026.

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Connect with fellow certified businesses and city partners across all six World Cup host cities.

★ Anchor Full training + active community leadership

✦ Certified Training completed + standards met

◇ Pledge Committed to the Welcome Standard

Fill out the form below and our team will be in touch within 2 business days.

Business Name *

Business Type *

Your Name *

Email Address *

Host City *

Certification Level Not sure? Start with Pledge — we'll guide you from there.

Business Website URL (optional)

Mailing Address

Address Line 1

Address Line 2 (optional)

City

State

ZIP Code

Tell us about your business (optional)

By submitting, you agree to the Welcome Standard's business conduct guidelines. No payment required.

🎉

Thank you for joining the Welcome Standard. We'll be in touch within 2 business days to confirm your listing and next steps.